Balezaf Alcohol and Liquor Factory is on of the biggest alcohol companies in the country. Balezaf possesses plethora of customers and clients. SICS was tasked with the development of a Sales Force Management application. Sales force automation manages and supports the sales process of Balezaf’s products. This application also helps sales team and management to perform retail audit and market analysis for the planning, development and execution of the marketing, sales and distribution strategies. The key elements in the application are